Acquirements
- Definition and evolution of marketing
- Pricing strategies
- Product development
- Positioning and promotion activities
Tutors
Devrim Ersöz
Management Consultant and Author
Course Content
24 chapters28 videos53 minute total time
Introduction
- Introduction00:38
Basic Needs and Maslow's Hierarchy
- Basic Needs and Maslow's Hierarchy02:23
Definition of Marketing
- Definition of Marketing01:00
Marketing Mix
- Marketing Mix00:53
From 4P's to 4C's
- From 4P's to 4C's00:47
Evolution of Marketing
- Evolution of Marketing01:02
Marketing Environment
- Marketing Environment00:32
Macro and Micro Environmental Factors
- Macro Environmental Factors00:40
- Macro Environmental Factors Detail03:00
- Micro Environmental Factors00:47
Consumer Market and Consumer Behavior
- Consumer Market and Consumer Behavior02:28
Purchase Factors
- Purchase Factors03:29
Purchase Decision Process
- Purchase Decision Process01:35
Four Decision Factors
- Four Decision Factors01:03
Industrial and International Markets
- Industrial Markets01:56
- International Markets01:19
Market Research
- Market Research02:31
Market Segmentation
- Market Segmentation03:52
Positioning
- Positioning03:19
Product Classification
- Product Classification01:49
Factors Influencing the Product Mix
- Factors Influencing the Product Mix01:47
Product Development and Life Cycle
- Product Development and Life Cycle02:18
Pricing Strategies
- Pricing Strategies05:08
- New Product Pricing Strategies00:53
Promotion
- Promotion01:05
Advertising
- Advertising02:34
Personal Selling
- Personal Selling03:08
Conclusion
- Conclusion00:59