Brand Valuation Methods in Practice

A brand fundamentally distinguishes a service or product from others. Brand valuation is the process of determining the price at which the defined BRAND will be sold in the free market.

There are insufficient resources for brand valuation studies, and the existing resources remain theoretical. In this course, brand valuation studies will be conducted entirely based on real data and will be entirely practical from start to finish.

Brand valuation, like many other valuation processes (company valuation, patent valuation, etc.), cannot be based entirely on rational dynamics. However, in this course, both the rational aspect and the irrational subjective aspects of the process will be addressed, progressing as a workshop.